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Rachel Rowlands, Editor & Author
extensive big-picture editing

Developmental editing

My availability is more limited for developmental editing and I only take on a small number of these per year. If I am fully booked for these, or if you’d prefer a similar but less intensive service, you could consider a manuscript assessment.

Developmental editing provides you with:

  • Comments in every chapter of your manuscript to help you think more deeply about key story elements that may require revision… and plenty of compliments, too!
  • Detailed guidance on all the big-picture elements of your book in a comprehensive report – so you know what’s working and which areas need more attention.
  • Knowledge on your target market and how your book fits in – with editing solutions to meet those reader expectations.
  • Strategies and advice crafted to help you develop your work in the next draft.
Premium submission package for authors submitting writing to literary agents
what you get

Service includes…


You’ll receive an extensive editorial report (10–20 pages, depending on the length of your manuscript). This will focus on the major big-picture areas: plot, structure, characterisation, setting/world-building, your target market, and broader areas of writing craft such as exposition and point of view. Alongside this, I’ll provide marginal comments in every chapter, providing additional examples to complement the report, as well as questions to get you thinking more deeply about the story, and compliments on what I’m enjoying and what’s working well.

I’ll also send you a manuscript revision guide to help you implement any changes, and a customised resource sheet for further reading on the topics covered in my notes.

A one-hour consultation is included within two months of the edit – we can chat through any questions or ideas you have for revisions or you can pick my brain about writing and publishing. This will either be be an audio-only call or a live Google Chat.

I’ll look at a revision plan for your next draft (maximum 5,000 words) within two months of the edit, too – making sure you’re on track for any rewrites.

What’s the difference between developmental editing and a manuscript assessment?

I know this can be confusing – I’ve written an entire blog post to explain this.

Both of these services are forms of developmental editing. The key difference between developmental editing and a manuscript assessment is the intensity. They both focus on the big picture, but a developmental edit is more hands-on, since it also includes marginal comments in each chapter and, quite often, a consultation with the editor.

A manuscript assessment covers the same big-picture areas in the form of an editorial report. It’s a detailed, thorough evaluation, but leaves out the more intense aspects of a fuller dev edit, like the marginal comments. It’s ideal for authors who want a professional overview but worry about being overwhelmed by too much commentary.

still unsure about developmental editing?

What other writers are saying

  • Worth every penny

    I came to Rachel having never published a book before. I decided to take a chance on her and give her my baby, After World. Having hired her twice, I can say you’ll never find a more caring, compassionate professional. She is methodical and precise. She pointed out blemishes in story arcs and character interactions, and never shied away from pointing out things that didn’t work. This may seem standard in this industry; the difference is, she always provided concise ideas on how to improve these elements. Whenever Rachel and I set up a timeline, she was never late. Authors should feel at ease that their time is taken seriously, and this editor takes her job just as seriously.

    After working with her, honestly… you just feel good. She’s genuinely interested in the work. She includes notes about what she likes and wants to know more about. These little tidbits of positivity really help when you’re up for long hours remaking your world.

    Rachel was a wonderful addition to my team and in helping bring my book to life. I would recommend her, especially to new authors who need a helpful hand in cleaning up their work. She was worth every penny. I would hire her again without a doubt.
    Ean S. mills
    Fantasy author
    Website
  • Insightful and essential

    I had quite the pleasant experience throughout. The information provided to me was always clear and concise. I never had to wait long for an answer to my questions, either. The feedback on my manuscript was in-depth with clear examples and presented in a structured manner. I was particularly impressed with the dedication shown with regards to the in-manuscript comments. The phone call to discuss any lingering questions proved to be insightful and essential. Would highly recommend and consider using these services again in the future.
    James LyALL
    Fantasy author

Book your developmental edit

    Member of the Editorial Freelancers Association

    Finding my books on the shelves out and about will Finding my books on the shelves out and about will never get old and is always a pinch-me moment! ❄️🥰 I'm super excited that Snowed In at the Cat Café is in The Works for the festive season. I found these copies in a small local store today! And I signed all of them with a sparkly pink pen of course. The staff were so lovely. 

These are the moments I once dreamed about when I was continuously getting rejected – manuscript after manuscript – for seven years. So I feel incredibly blessed to be at this point. 🙏🐈💕

#snowedinatthecatcafe #snowedinatthecatcafè
    We've been married for six years today! And togeth We've been married for six years today! And together for almost sixteen. When I say he's the inspiration behind so many of my love stories, I mean it x1000 and then some. He is the reason I write about good men. ❤️
    Snowed In at the Cat Café is now on the shelves i Snowed In at the Cat Café is now on the shelves in The Works, all ready for winter and Christmas! ❄️🐱 My editor snapped this photo for me – I am just so excited to be on the shelves next to some of these other amazing authors! 💕 Hope to see this one in the wild myself soon!

I also just saw something VERY exciting for the next book in the series, which I'll be sharing with you shortly... 

#snowedinatthecatcafe #snowedinatthecatcafé
    I love collecting images when I'm writing, and mak I love collecting images when I'm writing, and making mood boards. It really helps me get into the flow and visualise everything. Whenever I'm stuck on a particular description or a setting, I go gather pictures to find some inspiration. I recently bought a book of forest photography (50p at a car boot sale!) for this exact reason.

Here's a mood board I made recently for First Dates at the Cat Cafe. Any wild guesses on the details of the story based on these images? 😻💕

#firstdatesatthecatcafe
    As promised, today I have some really exciting new As promised, today I have some really exciting news to share with you all…

✨ Two more cat café books are coming out with Hodder next year! ✨

Originally, the third book in the series was going to be The Cat Café Book Club. Some of you dear eagle-eyed readers may have seen a preorder option for that on your Kindles, and you might have already ordered it, even before it was officially announced, which I so appreciate!

But – plot twist – Book Club turned out to be so much bigger and more intricate than I was expecting. Alongside the romance, it has a bit of a mystery thread. Then, in the midst of wrangling the story in the summer, I needed to have surgery and recover from that, which slowed me down.

The exciting part of this reshuffle is that next year you’ll actually be getting two books from me! Here’s the timeline:

📚Book 3: First Dates at the Cat Café ❤️ 🐈 – May 28, 2026
📚Book 4: The Cat Café Book Club 📖 🐈‍⬛ – 20 August, 2026

Even though there’s an “official” order, the books in this series can be read in any order – so you can dive into them whenever and wherever you like. Even if you haven’t read the first two!

You can preorder them both right now. 😊

Want a sneak peek into the premise of each one? Read my latest newsletter over on Substack: rachelrowlands.substack.com (the link is also in my bio).

I can’t wait to share both of these stories with you next year! ✨ 

And stay tuned because I’ll have some other exciting updates for you on the cat café books in October! ☺️

#catcafeseries #firstdatesatthecatcafe #thecatcafebookclub #rachelrowlands

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